Will it Blend?
Posted on 21. Sep, 2009 by Cat in Marketing
When you type “Blender” into Google, in the first handful of results (and the first result that involves an actual blending machine) you will find Will it Blend?
Blendtec make blenders but they also make wikedly successful viral videos showing their blenders blend all manner of things you wouldn’t normally blend. Their videos on blending an iPhone and and iPod had 5,430,656 and 5,466,711 views respectively. While this says something about the virability of stuff associated with Apple, most of their other blending videos reguarly get over 100,000 views with many hitting half a million or more.
Being in Australia, I’d never heard of the brand before but after seeing them pulverise garden hoses to hot soup (including the container), I’m now convinced of its superior blending power. It tops my list of blender desirability – I soooo want one! All because of some clever videos.
Because I can’t bear to watch an iPod or iPod being destroyed, here’s one of a sneaker being turned to dust:
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