~ Unknown

It’s very easy to dismiss something because we tried it and it have the result we wanted. This happens a lot in marketing. Say it’s letter dropping – isn’t it easy to letter drop 50 or 100 letters and when nothing comes of it, just write it off?

Often things don’t work not because the idea was bad but because the execution was poor and the effort was half hearted. And you’ll find in marketing, the main source of success comes from consistency.

I like this quote because it’s a reminder that often its just some extra committed work that can really make the difference between having a superb result or none at all.