Easy to understand social media guidelines
Posted on 05. Nov, 2009 by Cat in Content and Copy, Marketing
Mark Scott, the managing director of the Australian Broadcasting Commission (ABC), outlined the public television’s digital media plan at new media conference.
What I particularly liked is that they have created social media guidelines that are easy to understand and balance responsibility with acceptance of the use of these new channels.
He says that staff should apply four standards when using social media:
- do not mix professional and personal in ways likely to bring [the company] into disrepute
- do not undermine your effectiveness at work
- do not imply [the company's] endorsement on personal views
- do not disclose confidential information obtained at work
I’ve removed the reference to the ABC as I think these four standards would make a good starting point for a policy document for employee use of social media.
And this wasn’t the only thing that the broadcaster had to say which was interesting.
Next week the ABC will also launch the first in a series of widgets, called My ABC Widget, which will allow people to add ABC content to their own websites, blogs and other online spaces… By giving individuals the ability to add ABC news stories to their life on the web, we improve the ease with which they can access our content – it’s another example of providing content to audiences in a format they want.
Can’t wait to see what widgets they’ll be offering!
Source: ABC’s Mark Scott outlines digital media plan
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