Easy to understand social media guidelines

Posted on 05. Nov, 2009 by Cat in Content and Copy, Marketing

Mark Scott, the managing director of the Australian Broadcasting Commission (ABC), outlined the public television’s digital media plan at new media conference.

What I particularly liked is that they have created social media guidelines that are easy to understand and balance responsibility with acceptance of the use of these new channels.

He says that staff should apply four standards when using social media:

      do not mix professional and personal in ways likely to bring [the company] into disrepute
      do not undermine your effectiveness at work
      do not imply [the company's] endorsement on personal views
      do not disclose confidential information obtained at work

I’ve removed the reference to the ABC as I think these four standards would make a good starting point for a policy document for employee use of social media.

And this wasn’t the only thing that the broadcaster had to say which was interesting.

Next week the ABC will also launch the first in a series of widgets, called My ABC Widget, which will allow people to add ABC content to their own websites, blogs and other online spaces… By giving individuals the ability to add ABC news stories to their life on the web, we improve the ease with which they can access our content – it’s another example of providing content to audiences in a format they want.

Can’t wait to see what widgets they’ll be offering!

Source: ABC’s Mark Scott outlines digital media plan

30+ Idea Sources for HubPages and Articles

Posted on 15. Sep, 2009 by Catherine in Content and Copy

As part of a Hubpages content creation challenge, I put up a huge list of ideas for articles for places like HubPages and Squidoo and Ezine Articles. It’s a good source of ideas for not only article marketing but blog posts.

Here is a small selection:

  • Idea Source 14: Archives of big blogs and websites: Look through the archives of websites/blogs in your niche that are massively prolific. Examples are http://Mashable.com, http://Gizmodo.com, http://www.bhg.com – they are an ideas goldmine.
  • Idea Source 17: Email Newsletters: Look through any email newsletters that you subscribe to (if you don’t have any, you should subscribe to a number in your areas of interest – make sure you set up a filter so that they bypass your inbox – this is purely for reference when you need it not to make your inbox more unmanageable): the tips and advice can be idea starters for Hubs.
  • Idea Source 28: Twitter Search: Type your keyword or niche into Twitter Search and you’ll get a list of recent conversations that feature that word. Often there will be links but what I love is looking for questions or problems – these you can answer in a Hub.

For more go to my hub: 30 Sources for Ideas for the Hub Challenge – A Cheat Sheet.