Quotable
Posted on 17. Feb, 2010 by Cat in Inspiration
The difference between try and triumph is a little umph!
~ Unknown
It’s very easy to dismiss something because we tried it and it have the result we wanted. This happens a lot in marketing. Say it’s letter dropping – isn’t it easy to letter drop 50 or 100 letters and when nothing comes of it, just write it off?
Often things don’t work not because the idea was bad but because the execution was poor and the effort was half hearted. And you’ll find in marketing, the main source of success comes from consistency.
I like this quote because it’s a reminder that often its just some extra committed work that can really make the difference between having a superb result or none at all.
Easy to understand social media guidelines
Posted on 05. Nov, 2009 by Cat in Content and Copy, Marketing
Mark Scott, the managing director of the Australian Broadcasting Commission (ABC), outlined the public television’s digital media plan at new media conference.
What I particularly liked is that they have created social media guidelines that are easy to understand and balance responsibility with acceptance of the use of these new channels.
He says that staff should apply four standards when using social media:
- do not mix professional and personal in ways likely to bring [the company] into disrepute
- do not undermine your effectiveness at work
- do not imply [the company's] endorsement on personal views
- do not disclose confidential information obtained at work
I’ve removed the reference to the ABC as I think these four standards would make a good starting point for a policy document for employee use of social media.
And this wasn’t the only thing that the broadcaster had to say which was interesting.
Next week the ABC will also launch the first in a series of widgets, called My ABC Widget, which will allow people to add ABC content to their own websites, blogs and other online spaces… By giving individuals the ability to add ABC news stories to their life on the web, we improve the ease with which they can access our content – it’s another example of providing content to audiences in a format they want.
Can’t wait to see what widgets they’ll be offering!
Quotable
Posted on 30. Oct, 2009 by Cat in Inspiration
When I was young, I observed that nine out of ten things I did were failures. So I did ten times more work.
~ George Bernard Shaw
I remember a famous film maker saying that everyone had ten bad films in them so that the best thing for a beginning film maker to do was to make as many films so as to get those bad films out and sooner start making good ones.
Don’t take “failures” too heart, even the most successful people have them – it’s the attitude they have to failures that make them great. They learn from them and move on.
10 Conversations to Monitor
Posted on 26. Oct, 2009 by Cat in Marketing
I wrote about Stevel Rubel’s presentation at the New Media Academic Summit. He mentioned that they published a paper “chock full of with actionable insights for businesses”. You can directly download the PDF.
I found particularly useful a list of 10 conversations for companies to monitor and I’ve added some of my own thoughts.
It’s very easy with current technology to set up automatic alerts to track mentions of your company’s brand name, website and key personnel (for example set up a Google Alert) – but the paper suggests this is not enough, you need to be looking for particular conversations and you should be treating different types of conversations differently. Some of these conversations may never even mention your brand (at least at first).
1. The Point of Need: If you can meet people at their point of need, you are not interrupting or pitching, you are helping and responding to an expressed need
Three Trends for the Future of PR and Marketing
Posted on 21. Oct, 2009 by Cat in Marketing
Steve Rubel has a great blog called Micro Persuasion (it’s well worth sticking on your reading list for his interesting and insightful comments). He works for a firm called Edelman and they along with PR Week hosted the New Media Academic Summit 2008.
Even though it was a year ago, these trends show no sign of waning.
From the Summit, he sumed up what he sees as the Trends That Will Help Define the Future of PR and Marketing and identifies three main trends:
The Attention Crash (more…)
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